One might argue that advisors are more sophisticated in the way they are thinking about and evaluating the performance of funds. But Matt Lynch is not sure if that’s necessarily true. In this article, he suggest that advisors are wise to think about a new wrinkle: Advisors are adopting a philosophy about the way they think assets should be managed, as opposed to playing tic-tac-toe with the Morningstar style box. An obvious example is the debate between passive and active management; another is the new popularity of liquid alternatives. Are your clients clear about the value you add as an asset manager to help them achieve their financial goals?
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The Style Wrinkle
By Matt Lynch, Financial Advisor magazine, June 4, 2015